Taking on the very first communication of \u00dclker\u2019s brand-new label Be happy was a true source of joy for us. <\/p>\n
With Gen Z as the brand\u2019s target audience, we knew from the start that we needed to understand their world, perspectives, and language. The more we got to know them, the more we avoided speaking in absolutes or making big claims. This approach led us to a slogan that perfectly captures the spirit of the brand: \u201cCould be your new favorite.\u201d <\/p>\n
Since young people always place happiness high on their list of priorities, we saw how naturally this product\u2014designed to spark joy\u2014connected with them. To bring that connection to life, we created a unique animated world inspired by the product\u2019s own packaging design. <\/p>\n","protected":false},"featured_media":1035,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"capability":[75,76,80,68],"office":[43],"class_list":["post-891","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-digital","capability-film-production-partner","capability-social-media","capability-sosyal-medya","office-fcb-istanbul-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":1,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/891\/revisions"}],"predecessor-version":[{"id":892,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/891\/revisions\/892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media\/1035"}],"wp:attachment":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media?parent=891"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/capability?post=891"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/office?post=891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}