{"id":873,"date":"2025-10-31T08:35:12","date_gmt":"2025-10-31T08:35:12","guid":{"rendered":"https:\/\/www.qavanose.com\/our-work\/shopping-in-istanbul-is-the-new-cool\/"},"modified":"2025-11-10T10:08:19","modified_gmt":"2025-11-10T10:08:19","slug":"shopping-in-istanbul-is-the-new-cool","status":"publish","type":"our-work","link":"https:\/\/www.qavanose.com\/en\/our-work\/shopping-in-istanbul-is-the-new-cool\/","title":{"rendered":"Shopping in \u0130stanbul Is the New Cool"},"content":{"rendered":"<p>Our \u201c\u0130stanbul is the New Cool\u201d campaign, which positioned the city as young, dynamic, and cool, this time focused on one of \u0130stanbul\u2019s most colorful experiences: Shopping. The aim was to differentiate the city on the global stage by showcasing its unique shopping culture, where history and modernity come together. <\/p>\n<p>In the \u201cShopping in \u0130stanbul is the New Cool\u201d film, we visualized the city\u2019s multilayered shopping experience\u2014from the authentic atmosphere of the Grand Bazaar to the luxury boutiques of Ni\u015fanta\u015f\u0131, from vibrant street markets to dynamic modern malls. Each scene emphasized that shopping in \u0130stanbul is not merely consumption, but also a cultural discovery. <\/p>\n<p>The film reflected the city through the eyes of tourists experiencing it firsthand. With dynamic camerawork, music, and energetic editing, \u0130stanbul\u2019s shopping culture was presented as an integral part of a \u201ccool\u201d urban lifestyle. Shopping moments were interwoven with street life and historic landmarks to create a truly original city experience. <\/p>\n","protected":false},"featured_media":1031,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"capability":[76,80,81,69],"office":[43],"class_list":["post-873","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-film-production-partner","capability-social-media","capability-strategy-positioning","capability-strateji-ve-konumlandirma","office-fcb-istanbul-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":1,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/873\/revisions"}],"predecessor-version":[{"id":874,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/873\/revisions\/874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media\/1031"}],"wp:attachment":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media?parent=873"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/capability?post=873"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/office?post=873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}