{"id":867,"date":"2025-10-31T08:24:11","date_gmt":"2025-10-31T08:24:11","guid":{"rendered":"https:\/\/www.qavanose.com\/our-work\/istanbul-is-the-new-cool\/"},"modified":"2025-11-10T10:05:55","modified_gmt":"2025-11-10T10:05:55","slug":"istanbul-is-the-new-cool","status":"publish","type":"our-work","link":"https:\/\/www.qavanose.com\/en\/our-work\/istanbul-is-the-new-cool\/","title":{"rendered":"Istanbul Is The New Cool"},"content":{"rendered":"<p>The objective was to reposition Istanbul as a compelling tourism destination by conveying a single, impactful global message.  <\/p>\n<p>To achieve this, we leveraged Istanbul&#8217;s evolving modern arts and culture scene to redefine its image. Contrary to its traditional perception, Istanbul was portrayed as offering &#8220;cool&#8221; experiences, catering to visitors seeking unique cultural encounters. The campaign, titled &#8220;Istanbul Is The New Cool,&#8221; positioned the city as a fashion-forward destination, showcasing its hidden richness through the lens of trendy tourists.  <\/p>\n","protected":false},"featured_media":1007,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"capability":[76,80,81,69],"office":[43],"class_list":["post-867","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-film-production-partner","capability-social-media","capability-strategy-positioning","capability-strateji-ve-konumlandirma","office-fcb-istanbul-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":1,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/867\/revisions"}],"predecessor-version":[{"id":868,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/867\/revisions\/868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media\/1007"}],"wp:attachment":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media?parent=867"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/capability?post=867"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/office?post=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}