In the final film of the three-year \u201c\u0130stanbul is the New Cool\u201d campaign, we explored what it truly means to be cool in \u0130stanbul. The commercial highlights the city\u2019s hidden richness through the eyes of a group of young and stylish people, following their journey across iconic places, local interactions, and cultural discoveries. Targeting \u201cCulture Vultures\u201d\u2014travelers who seek deep cultural connections, local cuisine, authentic sights, and new encounters\u2014the film reflects \u0130stanbul\u2019s unique urban culture with a striking visual language and vibrant music. <\/p>\n
The narrative portrays \u0130stanbul as a city where every detail, from art to gastronomy, architecture to shopping, daily life to entertainment, makes it undeniably cool. From riding the subway in evening dress to taking a boat ride on the Bosphorus or walking through palaces feeling like a sultan, every scene reinforces the city\u2019s charm. With casts representing diverse lifestyles within the middle\/upper-income group, their energy, style, and charisma mirror the selective audience we aimed to reach. <\/p>\n
Ultimately, the campaign shows that what sets \u0130stanbul apart from other touristic cities is its unique architecture, rich history, and vibrant culture of life\u2014proving that in this city, every moment is lived to the fullest. <\/p>\n","protected":false},"featured_media":1050,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"capability":[],"office":[43],"class_list":["post-865","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","office-fcb-istanbul-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":2,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/865\/revisions"}],"predecessor-version":[{"id":1054,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/865\/revisions\/1054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media\/1050"}],"wp:attachment":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media?parent=865"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/capability?post=865"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/office?post=865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}