With our \u201cLeader Defying Time\u201d project, prepared especially for Atat\u00fcrk Commemoration Day on 10 November for our Saat&Saat brand, we aimed to increase engagement on the brand\u2019s social media accounts and build a strong emotional bond with our target audience.<\/p>\n
Every year, brands communicate intensely during this period. To stand out, we needed to create a meaningful and achievable strategy that would add value not only to our audience but also to the Saat&Saat brand.<\/p>\n
At this point, commemorating and telling the story of Atat\u00fcrk through the perspective of a \u201cLeader Who Defies Time\u201d differentiated our brand during this crowded communication period.<\/p>\n
To enhance the project\u2019s reach and appeal, we collaborated with renowned historian \u0130lber Ortayl\u0131 and writer-presenter Yekta Kopan, who participated in a special interview. By sharing this video on our brand\u2019s YouTube, X, and Facebook accounts, we successfully achieved our goals of reach and engagement.<\/p>\n
With this project, Saat&Saat once again proved itself as a brand that \u201cleaves a mark on time.\u201d<\/p>\n","protected":false},"featured_media":997,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"capability":[72,75,76,79,80],"office":[43],"class_list":["post-851","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-advertising","capability-digital","capability-film-production-partner","capability-shopper-marketing-partner","capability-social-media","office-fcb-istanbul-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":2,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/851\/revisions"}],"predecessor-version":[{"id":1172,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/851\/revisions\/1172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media\/997"}],"wp:attachment":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media?parent=851"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/capability?post=851"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/office?post=851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}