In collaboration with QNB, Galatasaray launched GSPara \u2014 the world\u2019s first and only digital banking system owned by a sports club. Now, Galatasaray fans can perform all their banking transactions with yellow-and-red privileges, while helping their club generate sustainable income.<\/p>\n
Known as the \u201cclub of firsts and bests\u201d thanks to its legendary achievements, Galatasaray\u2019s triumphs are summed up by the slogan \u201cFacts write history, and history is written by Galatasaray!\u201d For 120 years, Galatasaray fans have recognized only one possible outcome in every field \u2014 victory.<\/p>\n
To highlight GSPara\u2019s functional promises, we focused on Galatasaray fans\u2019 winning mindset. Our communication centered around the message:
\n\u201cThose who made history with firsts and triumphs are now rewriting the future \u2014 with another first in banking!\u201d<\/p>\n
Through a campaign filled with symbolic references to the club\u2019s unforgettable milestones, we introduced millions of fans to the Galatasaray of digital banking.<\/p>\n
Within just two weeks, all targets were doubled: app downloads increased by 350%, memberships by 416%, and card applications by 359% compared to the previous period. The GSPara Instagram account reached over 14 million views, the campaign film gained more than 6 million organic interactions, and the positive feedback rate hit 84%.<\/p>\n","protected":false},"featured_media":1037,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"capability":[],"office":[43],"class_list":["post-774","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","office-fcb-istanbul-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":6,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/774\/revisions"}],"predecessor-version":[{"id":1186,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/774\/revisions\/1186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media\/1037"}],"wp:attachment":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media?parent=774"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/capability?post=774"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/office?post=774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}