{"id":772,"date":"2025-11-10T08:17:01","date_gmt":"2025-11-10T08:17:01","guid":{"rendered":"https:\/\/www.qavanose.com\/?post_type=our-work&#038;p=772"},"modified":"2025-11-13T07:26:23","modified_gmt":"2025-11-13T07:26:23","slug":"recharge-your-energy-with-biguzel","status":"publish","type":"our-work","link":"https:\/\/www.qavanose.com\/en\/our-work\/recharge-your-energy-with-biguzel\/","title":{"rendered":"Recharge Your Energy with Bi\u2019G\u00fczel"},"content":{"rendered":"<p>With its vision of \u201cnew generation energy,\u201d TotalEnergies Stations introduced the Bi\u2019G\u00fczel brand \u2014 offering fresh coffee and delicious treats for every taste.<\/p>\n<p>We repositioned TotalEnergies Stations as more than just a stop for vehicles, but as a meeting point where everyone \u2014 from seven to seventy \u2014 can recharge their energy. In our insight-driven film, we handed the microphone to the guests themselves.<\/p>\n<p>Within the first six months, TotalEnergies Stations achieved a 40% market share in the iced coffee category, becoming the fastest-growing brand in the segment. While the retail sector grew by 9%, station sales increased by 22%, and non-fuel gross profit rose by 134%. Brand awareness reached 84%.<\/p>\n","protected":false},"featured_media":1041,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"capability":[],"office":[43],"class_list":["post-772","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","office-fcb-istanbul-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":7,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/772\/revisions"}],"predecessor-version":[{"id":1099,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/772\/revisions\/1099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media\/1041"}],"wp:attachment":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media?parent=772"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/capability?post=772"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/office?post=772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}