{"id":1046,"date":"2025-11-13T06:29:34","date_gmt":"2025-11-13T06:29:34","guid":{"rendered":"https:\/\/www.qavanose.com\/our-work\/its-istanbul-vibe\/"},"modified":"2025-12-02T08:29:15","modified_gmt":"2025-12-02T08:29:15","slug":"its-istanbul-vibe","status":"publish","type":"our-work","link":"https:\/\/www.qavanose.com\/en\/our-work\/its-istanbul-vibe\/","title":{"rendered":"It\u2019s Istanbul Vibe"},"content":{"rendered":"<p>Although Istanbul stands as one of the world\u2019s most iconic cities, its global perception had started to fade amid the growing noise of social media and intensified competition among international destinations. To reclaim its unique place in the world\u2019s imagination, it was essential to reintroduce Istanbul\u2019s true rhythm, diversity, and vibrant spirit through a modern lens.<\/p>\n<p>Drawing inspiration from the global \u201c-Vibe\u201d trend, the campaign positioned Istanbul not just as a destination but as a lifestyle. Through a series of cinematic films blending fashion, gastronomy, culture, and entertainment \u2014 all supported by original music \u2014 IT\u2019S ISTANBUL VIBE captured the city\u2019s dynamic energy and authentic character. Each film showcased a different side of Istanbul \u2014 #GoodVibe, #WeekendVibe, #HolidayVibe, #HappyVibe \u2014 reflecting the city\u2019s emotional depth through a universal language.<\/p>\n","protected":false},"featured_media":1044,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"capability":[],"office":[43],"class_list":["post-1046","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","office-fcb-istanbul-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/1046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":3,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/1046\/revisions"}],"predecessor-version":[{"id":1190,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/our-work\/1046\/revisions\/1190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media\/1044"}],"wp:attachment":[{"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/media?parent=1046"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/capability?post=1046"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/www.qavanose.com\/en\/wp-json\/wp\/v2\/office?post=1046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}