Burcu was born in 1983 and graduated from Yeditepe University with a degree in Philosophy. She entered the advertising industry in 2007 as a copywriter, working in both local and network agencies.
She has provided services to numerous brands across various industries, including telecommunications, tourism, cosmetics, real estate, technology, fashion, media, FMCG, services, and retail, in both traditional and digital advertising.
She has also worked in Shopper Marketing for brands such as Arçelik, Beko, Coca-Cola, Karaca, L’Oréal, Macrocenter, Maybelline, Migros, and Türk Telekom.
Burcu joined FCB Artgroup in 2021 as a Creative Group Head and was promoted to Creative Director in 2023.