Shepherds – Goldbear

Haribo is a brand that brings out the child within you. By staying true to certain communication methods, it consistently achieves highly effective results. The use of kids’ voices in its films is one of the best examples of this approach.

This strategy has been a cornerstone of Haribo’s success. While maintaining consistency on a global scale, our priority was to understand local consumers and shape communication accordingly. In many markets, the Kids’ Voices platform remains an essential element, while we focused on creating films tailored to local cultures and habits for Haribo.

After producing the film for Starmix, we decided to continue our localization efforts through Goldbear. This time, we placed two shepherd characters at the center. By speaking in their own dialect, they made the film even more entertaining to watch. Since then, we can’t help but see everyone a little bit as “pineapples.”