Saat&Saat Smart Clocks – April 23 Project

Saat&Saat is not only the official distributor of world-renowned brands in Türkiye, but also a brand committed to creating social value. For the Smart Clocks education project, launched to teach children the importance of using time wisely, we created a special film for April 23 National Sovereignty and Children’s Day, bringing this meaningful initiative to a wider audience.

In the visual narrative of our film, we placed children’s energy, dreams, and the festive spirit of April 23 at the very center. We emphasized the importance of balancing screen time with education, sports, family, and friendship in today’s digital age. Concepts such as the “smart biological clock” and “smart time management” were visualized through the lens of children’s everyday world.