Recharge Your Energy with Bi’Güzel

With its vision of “new generation energy,” TotalEnergies Stations introduced the Bi’Güzel brand — offering fresh coffee and delicious treats for every taste.

We repositioned TotalEnergies Stations as more than just a stop for vehicles, but as a meeting point where everyone — from seven to seventy — can recharge their energy. In our insight-driven film, we handed the microphone to the guests themselves.

Within the first six months, TotalEnergies Stations achieved a 40% market share in the iced coffee category, becoming the fastest-growing brand in the segment. While the retail sector grew by 9%, station sales increased by 22%, and non-fuel gross profit rose by 134%. Brand awareness reached 84%.