Turkish Riviera
FCB Istanbul
Campaign: Turkish Riviera
Brand: TGA (Türkiye Tourism Promotion and Development Agency)
Year: 2022
Türkiye’s southern coast, with its world-famous beaches, ancient cities, and breathtaking natural beauty, offers far more than just a holiday. With the “Turkish Riviera” film, we brought this richness to the global stage, positioning Türkiye not only as a travel destination but as the address of unforgettable, once-in-a-lifetime experiences.
Every scene of the film was crafted to reflect the warmth of the sun, the energy of the Mediterranean, and the unique spirit of Türkiye.
The long version, running approximately three minutes, reached millions of viewers and received great acclaim not only for its cinematography but also for its music. By showcasing the distinctive beauty that sets the Turkish Riviera and Türkiye apart from competitors, we positioned our country globally as the ultimate destination for an unforgettable summer.