Türkiye’s Cultural Journeys – A Legacy for the Future
FCB Istanbul
Campaign: Türkiye’s Cultural Journeys – A Legacy for the Future
Brand: TGA (Türkiye Tourism Promotion and Development Agency)
Year: 2024
Türkiye is a one-of-a-kind open-air museum, carrying the traces of countless civilizations across thousands of years. To bring this heritage to life and carry it into the future, we created the film “Türkiye’s Cultural Journeys – A Legacy for the Future.”
Our goal was to position Türkiye’s archaeological treasures not merely as remnants of the past, but as values that inspire the present and shape the future. From ancient cities to UNESCO World Heritage sites, from breathtaking landscapes to cultural riches, every scene unveiled the country’s unique identity.
By using the inner voices of travelers retracing history as the film’s narration, we allowed the audience to connect emotionally—witnessing Türkiye’s timeless story through the eyes and feelings of those who experience it.