Türkiye Cultural Route Festivals
FCB Istanbul
Campaign: Türkiye Cultural Route Festivals
Brand: TGA (Türkiye Tourism Promotion and Development Agency)
Year: 2022
Launched by the Ministry of Culture and Tourism of the Republic of Türkiye in İstanbul and Ankara, the Cultural Route Festivals have now spread across the entire country.
For the Beyoğlu Cultural Route Festival and the Başkent Cultural Route Festival, we created a film that blends real festival venues with lively animated characters. Each character was designed with dynamic movements reflecting the unique spirit of the city’s landmarks: Atakule in Ankara became a microphone, Galata Tower in İstanbul turned into a bugle, the Grand Bazaar transformed into a DJ set, and CSO Ada Ankara played the role of a music player.
In every festival location, we brought to life a colorful and vibrant world—delivering a film full of energy, joy, and creativity that perfectly captured the festivals’ soul.