Deliciously Sustainable – Michelin Chefs Series

FCB Istanbul

Campaign: Deliciously Sustainable – Michelin Chefs Series

Brand: TGA (Türkiye Tourism Promotion and Development Agency)

Year: 2025

With our series featuring Michelin-starred chefs, we introduced the world to Turkish cuisine’s journey from tradition to the future, highlighting its sustainable practices. Throughout the series, viewers can also discover the chefs’ unique recipes based on sustainability, emphasizing both creativity and responsibility in gastronomy.

By showcasing these culinary experiences, we presented Türkiye’s rich gastronomic culture alongside its forward-looking, sustainability-driven approach to cuisine. The full series is available on GoTürkiye’s YouTube channel.

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