Art in İstanbul Is the New Cool

As the continuation of our “İstanbul is the New Cool” campaign, this time we focused on one of the city’s most powerful cultural veins: Art. Our goal was to showcase İstanbul’s contemporary art scene and creative spirit to global audiences, emphasizing the city’s multilayered identity intertwined with urban life.

In the “Art in İstanbul is the New Cool” film, we visualized the city’s rich artistic spectrum—from art galleries to open-air installations, from historic landmarks to modern cultural centers, from tradition-inspired contemporary works to vibrant street art. Each scene highlighted that İstanbul is not only defined by its history, but also stands as a pioneering and inspiring hub for contemporary art.

With modern music, energetic editing, and a dynamic visual language, we reflected the artistic soul of İstanbul. From Galata to Karaköy, from museums to the streets, every location became part of the “cool” atmosphere that art brings to the city.