Online Iftar
FCB Istanbul
Campaign: Online Iftar
Brand: Sütaş
Year: 2024
For Turkey, it’s iftar. For Sütaş, it’s a moment of pride…
This slogan, which Sütaş has used for many years during the Ramadan season, has become unforgettable. Highlighting family values, the tradition of gathering around the same table, and Sütaş’s role as a unifying presence at every meal, the newest film in the series meets the audience.
The story begins with a family suggesting an “online iftar” to their elders, who cannot attend the gathering in person. As the film unfolds, it takes viewers on an emotional journey—reminding them of shared values and family traditions that are slowly fading away. In the end, it leaves the audience with a heartwarming, happy conclusion.
A family story to be proud of, for a brand to be proud of.