Atatürk: Leader Defying Time

With our “Leader Defying Time” project, prepared especially for Atatürk Commemoration Day on 10 November for our Saat&Saat brand, we aimed to increase engagement on the brand’s social media accounts and build a strong emotional bond with our target audience.

Every year, brands communicate intensely during this period. To stand out, we needed to create a meaningful and achievable strategy that would add value not only to our audience but also to the Saat&Saat brand.

At this point, commemorating and telling the story of Atatürk through the perspective of a “Leader Who Defies Time” differentiated our brand during this crowded communication period.

To enhance the project’s reach and appeal, we collaborated with renowned historian İlber Ortaylı and writer-presenter Yekta Kopan, who participated in a special interview. By sharing this video on our brand’s YouTube, X, and Facebook accounts, we successfully achieved our goals of reach and engagement.

With this project, Saat&Saat once again proved itself as a brand that “leaves a mark on time.”