By Your Side

We brought to life the first commercial in the series that tells the story of Zer’s transformation into KoçZer. For a brand undergoing a major change in both its logo and messaging, we built the narrative around a young entrepreneur who is also experiencing a significant transformation.

As a brand aiming to be the first name that comes to mind in solving procurement and purchasing processes with its digital ordering and tender platform, we told KoçZer’s story through the eyes of this entrepreneur. As his business grows, he faces increasing bottlenecks—struggling to manage individual purchases and tenders—until a friend introduces him to KoçZer.

We sealed the story with our new slogan that reflects the brand’s vision:

KoçZer, by your side.