Starmix

Haribo is a brand that brings out the child within you. By staying true to certain communication methods, it achieves highly effective results. The use of kids’ voices in its films is one of the best examples of this approach.

This strategy has been a cornerstone of Haribo’s success. While maintaining global consistency, our priority was to understand local consumers and shape communication accordingly. In many markets, the Kids’ Voices platform remains an essential part of the brand, while we aimed to produce films tailored to local cultures and habits for Haribo.

In this film, we took it a step further by adding a local dialect element to the Kids’ Voices approach. By placing Haribo into a uniquely Turkish, slightly tense kız isteme (traditional engagement request) scene, the resulting childlike world offered viewers an experience that felt both familiar and delightfully entertaining.