The Galatasaray of Digital Banking

In collaboration with QNB, Galatasaray launched GSPara — the world’s first and only digital banking system owned by a sports club. Now, Galatasaray fans can perform all their banking transactions with yellow-and-red privileges, while helping their club generate sustainable income.

Known as the “club of firsts and bests” thanks to its legendary achievements, Galatasaray’s triumphs are summed up by the slogan “Facts write history, and history is written by Galatasaray!” For 120 years, Galatasaray fans have recognized only one possible outcome in every field — victory.

To highlight GSPara’s functional promises, we focused on Galatasaray fans’ winning mindset. Our communication centered around the message:
“Those who made history with firsts and triumphs are now rewriting the future — with another first in banking!”

Through a campaign filled with symbolic references to the club’s unforgettable milestones, we introduced millions of fans to the Galatasaray of digital banking.

Within just two weeks, all targets were doubled: app downloads increased by 350%, memberships by 416%, and card applications by 359% compared to the previous period. The GSPara Instagram account reached over 14 million views, the campaign film gained more than 6 million organic interactions, and the positive feedback rate hit 84%.