The Clio Health 2025 winners have been announced and FCB has won four Grands!
FCB Chicago’s “The Last Barf Bag” for Dramamine, a campaign that breathed new life into the “dying” air sickness bag with a charming film about barf bag collectors, a barf bag museum, and collectible merchandise, received three Grands under the “Lifestyle, Wellness & Over-the-Counter” category for “Direct,” “Integrated,” and “Branded Entertainment & Content.” In a particularly special honor, Dramamine was also awarded “Advertiser of the Year” at this year’s show.
FCB Canada’s “The Count,” the first campaign under a new partnership with SickKids Foundation, received a Grand in the “Health Awareness & Advocacy, Film” category. This moving campaign reframed the significance of a birthday, as a milestone not every child gets to celebrate, to mark SickKid’s 150th anniversary. Both “The Count” and “The Last Barf Bag” also secured numerous Gold, Silver, and Bronze medals across categories.
To read more, visit the original article on fcb.com
